PE “Roads of Serbia” continues to perform activities related to the improvement of traffic safety and systematically influences the raising of traffic participants’ awareness level by conducting two new campaigns:

“Do not block the emergency lane, do not stop life”

By conducting the educational campaign “Do not block the emergency lane, do not stop life”, PE “Roads of Serbia” wishes to influence the behaviour of drivers on the motorways and raise awareness about the significance and the use of the emergency lane.

The campaign is conducted to influence the unlawful behavior of traffic participants when using the emergency lane, for the purpose of educating road users on the proper use of the emergency lane, exclusively for stopping of vehicles due to a malfunction or sudden inability of the driver to drive, and to point out the risks and consequences of unsafe stopping in the emergency lane.  

Considering the high prevalence of traffic accidents in the emergency lane on the motorway, the educational campaign is specifically aimed at the drivers of freight vehicles, bus drivers who pick up passengers, drivers of passenger vehicles who unlawfully stop in the emergency lane to carry out various activities.

“Do not destroy a traffic sign – a sign means life”

By conducting the educational campaign “Do not destroy a traffic sign – a sign means life”, PE “Roads of Serbia” wishes to point out the impact of damaged, stolen traffic signage and equipment on traffic safety and appeals to all those destroying, stealing or damaging the traffic signage in any way not to do that, because in that way traffic accidents could be prevented. 

Inability of traffic participants to promptly respond and make a decision due to deficient or missing traffic signage is, first and foremost, a consequence of third persons’ vandalism, which could result in traffic accidents with fatal outcome.

Led by the principle that road accidents can be prevented, PE “Roads of Serbia” will systematically act to raise the level of traffic participants’ awareness.

For that purpose, an educational video and a radio spot have been prepared, as well as social network announcements, informative flyers and posters….

The basic goal of educational campaigns is raising awareness about the problem of traffic-related fatalities, i.e., bringing the attention of the public to the significance and possibilities of improving the level of traffic safety, as well as reducing the level of traffic-related fatalities through education of all traffic participants.