Swarco in Exclusive Negotiations with French LACROIX to Acquire the Traffic Technology Business of LACROIX-City
The Executive Board of Austrian based traffic technology group SWARCO has announced that it is in exclusive negotiations with the listed French company LACROIX to acquire its traffic technology division, Lacroix-City, which consists of three companies.
The companies manufacture signal heads, controllers, variable message signs and signs for passenger information and also supply software for C-ITS and V2X communication. The number of employees is approximately 120 at the Carros and Ploufragan sites (France) and Madrid (Spain), and consolidated sales in 2023 amounted to around €27 million.
LACROIX intends to refocus its scope on two activities, ‘Electronics’ and ‘Environment’, and sell the traffic technology business to SWARCO. SWARCO aims to strengthen its business activities in the French-speaking and Spanish markets and thus expand its leading market position in ITS in Europe.
The transaction is expected to be completed in the first quarter of 2025, subject to the successful conclusion of negotiations.


About Swarco
SWARCO’s leading idea is to improve quality of life by making the travel experience safer, quicker, more convenient, and environmentally sound. The Austrian company, headquartered in Wattens near Innsbruck, specialises in traffic technology and produces and supplies a wide range of products, systems, services and turnkey solutions for road marking, urban and interurban traffic management, parking, and public transport. Its cooperative systems, infrastructure-to-vehicle communication, e-mobility and modular holistic software solutions support tomorrow’s mobility and make our communities more liveable. The Group is the world leader in high-performance road marking systems and the largest producer of LED-based traffic lights and variable message signs. More than 5,500 colleagues in 25 countries serve customers in 80 countries and generate revenues of over 1.2 billion euros.
www.swarco.com

About LACROIX
Convinced that technology must contribute to simple, sustainable, and safer environments, LACROIX supports its customers in developing more sustainable living ecosystems, thanks to useful, robust, and secure electronic equipment and connected technologies. As a listed, family-owned midcap with a €761 million revenue in 2023, LACROIX combines agile innovation, industrialization capacity, cutting-edge technological know-how and a long-term vision to meet environmental and societal challenges through its activities: Electronics and Environment.
Through its Electronics business, LACROIX designs and manufactures industrial IoT solutions (hardware, software, and cloud) and electronic equipment for the automotive, industrial, connected homes and buildings (HBAS), avionics and defense, and healthcare sectors. As the Group’s industrial backbone, the Electronics activity of LACROIX, is ranked among the TOP 50 worldwide and TOP 10 European EMS.
Through its Environment activity, LACROIX also supplies secure and connected electronic equipment and IoT solutions to optimize the management of water networks, heating, ventilation, and air conditioning installations, as well as smart grids and smart lighting networks.
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