Keith Dawson is an international business leader with more than four decades of experience building, transforming and expanding companies across the road infrastructure, traffic safety and transportation sectors. Having owned or managed businesses on four continents, he has established a reputation for driving sustainable growth through strategic leadership, innovation and collaboration.

Mr. Dawson is the Managing Director of RoadCare, where he advises companies seeking accelerated growth in rapidly evolving markets, with a particular focus on digital work zone safety and next-generation road safety solutions. He also serves as Chair of the European Road Federation’s Digital Safety Work Zone Group, helping shape the adoption of innovative technologies that improve the safety and efficiency of roadworks across Europe.

Throughout his career, Mr. Dawson has held senior executive positions with leading international organisations. As Global Business Development Director at Ramudden AB, he supported the company’s international expansion, while as Managing Director for Europe, the Middle East and Africa at Ennis Traffic Safety Solutions, he led the successful turnaround of a distressed business before overseeing its growth through new manufacturing facilities, joint ventures, and distribution operations across Europe, the Middle East and Africa.

Earlier, he founded Euromark as Managing Director for Eurovia (UK), creating a pan-European road marking business that strengthened collaboration across multiple European markets.

An entrepreneur at heart, Mr. Dawson co-founded the RoadCare Group in 1986, developing a portfolio of companies specialising in road marking, traffic management, safety barriers, pavement products and high-visibility safety equipment. The business grew into a leading provider of road infrastructure services before its acquisition by a Swedish listed company.

Known for his strategic, forward-thinking approach and practical decision-making, Mr. Dawson continues to champion innovation, digitalisation and international collaboration to improve road safety and support the future of transport infrastructure.